Republic Records Rebranding
2021
Adobe Illustrator, Adobe After Effect, Adobe Photoshop
Republic Records is a New York City-based record label of top-selling artists including Nicki Minaj, Drake, Lorde, Florence + The Machine, Pearl Jam, Amy Winehouse, Ariana Grande, and The Avett Brothers, among many others. Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists. We want consumers to feel a superlative degree of the artists and the brand among other records through this rebranding project.
The logo -Music note as a flame in the torch- is derived from the symbol of the statue of liberty and indicates the home ground of the Republic record. The torch also represents how music has been passed like fire in a torch. Using negative space opened the possibility of diverse color options instead of dividing space by lines. By indication with location and vision of the logo, consumers can identify the superlative degree of the artists and the brand among other records.
