'SUPERSKIN'
For the launch of their ‘fastest’ bib shorts yet, ASSOS tasked Bolder with creating a sequence transforming their rider into the ultimate speed machine, aided by the powerful compressive strength of the product.
A macro level intro of fibres and fabrics, leading to dramatic simulations of compression and comfort was created. CGI and live action was combined to manipulate and contort the rider within a futuristic backdrop - with a heavy monochromatic grade throughout, giving a striking stylistic edge to the sequence.
Designed to build a rapid, hypnotic and intriguing flow of imagery, the film was driven and enhanced by a powerful sound track to create an immersive and intense experience.
Credits:
Client - Assos Of Switzerland
Director - David Farquharson
Production - Bolder Creative
Producer/Account Director - Sophia Lengui
CGI & Post Production - Bolder Creative
CGI - Ryno Eksteen & Luca Viola
Live Action Filming - Vidture
Sound Design - Sound Canvas
