Made by Reda Copyright © Made by Reda 2021
Year Project Type Role
2021 Rebrand Art Direction & Design
Made by Reda
Rebrand & Art Direction
Reda is a self-made designer, digital artist and a content creator with a knack for business and entrepreneurship, specializing in Visual Branding & Identities.
His goal is to help businesses/entrepreneurs and creatives grow and level up their game.
Made by Reda saw the light at the beginning of 2019, and with time and as needed the brand evolved and grew and with that uncovered what was not working with the brand system, until time came to give the brand a makeover from the start, which is what this case study is for.
There were a few problems with the proportions of the logo that needed to be adressed and updates for the color palette were needed, alongside graphic elements and typography.
Role
Art Direction & Design.
Art Direction & Design.
Animation.
Challenge
Solve the main problems that existed in the previous mark and system, and create a more dynamic and flexible brand.
Creative Direction
I decided not to deviate from the original mark and just give it a more refined look and focus more on creating a whole graphic system that can help the brand expand when needed and also help diversify its applications.
