For this project, I had the opportunity to rebrand the Central Virginia Chiropractic Center, Inc. that is located in Lynchburg, VA. This chiro center is a well established company that needed help to revitalize their brand to fit their already unique personality and goals.
In order to stay true to the company, I conducted thorough research which allowed me to create a fully new brand identity which includes - a new logo, stationary package, professional handouts (flyer), and social media mockups.
Below, you can look through Central Virginia Chiropractic Center, Inc.'s visual elements, identity system, and collateral materials. This was all developed and finalized after researching the target audience, sketching logo ideas, and questioning a focus group - with also constant critique throughout the process.
Below, you can look through Central Virginia Chiropractic Center Inc., full rebrand development (from Brand Strategy to finalized elements) in its completed Process Book.
(This Branding Project is purely for educational purposes and is a University assignment.)
