Project 03: PSA Campaign
For this project the task is create a series of three high quality print ad posters that could be used for a Public Service Announcement print campaign. Promoting an important issue or topic that affects individuals and communities these posters will be used to bring awareness to the public.
The posters should be a topic that is interesting or important to create your strongest design. Each poster should be distinct from the other yet similar enough to be an obvious set when side by side. Each poster must also include the Ad Council logo, headline, tag line, logo and URL.
The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.[5]
The Ad Council partners with advertising agencies which work pro bono to create the public service advertisements on behalf of their campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues.
Poster #1 | Superhero farmer holding pitchfork and a handful of wheat.
Poster #2 | Superhero woman farmer holding a basket of chicken eggs.
Poster #3 | Superhero farmer holding a carrot and broccoli.
The Miracle of Agriculture Foundation
It is hard to imagine a more challenging time to form a new nonprofit than in the midst of a worldwide pandemic, one that has overturned every aspect of society, while sickened millions and killed hundreds of thousands.
And yet, that is exactly what a team of intrepid, visionary and passionate business leaders did in early May 2020: they launched a new nonprofit organization — the Miracle of Agriculture Foundation
And yet, that is exactly what a team of intrepid, visionary and passionate business leaders did in early May 2020: they launched a new nonprofit organization — the Miracle of Agriculture Foundation
