Insight
Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values,
and the beauty of sharing joyful moments with loved ones.
and the beauty of sharing joyful moments with loved ones.
Having just launched the Real Magic platform, Coca-Cola wanted to create an immersive digital experience for people to live
the magic of a special Christmas, bringing them closer together.
Idea
Magical festive greetings with a tool that turns the unique sound waves of voices into
a virtual and sharable Christmas tree.
Using 3D design, augmented reality mapping and sound reactive programming The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it. When the tree is shared, recipients can let it grow and listen to the recording wherever they wish.
Impact
More than one million unique visits with a 143% share rate.
Launched across South America, The Treecording helped family and friends connect and share the magic of Christmas
wherever they are, with personalised greetings.
wherever they are, with personalised greetings.
