OVERVIEW
The campaign "Good is never enough" (#dobro2021) is organized by the Bulgarian Donors Forum. It presents meaningful and effective partnerships between companies
and civil society organizations who have joined forces to support a public cause.
The business in our country invests about BGN 40 million per year in various programs, projects and charity initiatives in support of society according to the annual analysis of BDF about donations.
The NGO sector is not only a recipient of resources because companies meet a responsible and expert partner with whom they jointly implement effective solutions
in response to specific needs. The Bulgarian Donors Forum helps companies and organizations to interact effectively with NGOs.
Objective
Our goal is to emphasize that BDF offers companies the most appropriate and adequate cause to support. It's important to communicate that they guarantee the funds will reach the ones in need.
We want to be clear about how the campaign is going, what the money is being spent on, has the goal has been achieved, etc.
STRATEGY
By developing several different visions with several key messages on social networks we are spreading every partnership of NGOs with the business as a success story and an example of good relations between companies and the civil sector.
By creating a special LinkedIn cover photo companies encourage their employees with a call to put them on their profiles to demonstrate social commitment and to promote the campaign. Part of the strategy is to raise awareness about how productive it is for the companies to be partners with NGOs.
EXECUTION
To achieve our goals we created 5 key messages:
And we implemented them into our social media campaign using several type of forms such as:
- 5 short video stories about donation practices: NGOs and corporate partners;
- 1 video with key messages;
- social media posts: Facebook and LinkedIn;
- merch products;
