Skype landed in Latin America to promote their free internet calling and video calling services, seeking for more registered users and product downloads. 

We created the "Skype gets you closer" concept, inviting users to feel closer to their family and friends using Skype's services. The campaign communicated this emotional message and prompted users to download. 

On the landing page, message focused on more rational benefits followed by a strong download call to action. As an addition, a tutorial video was created in order to introduce Skype to those users who had never heard of it before.
 

Skype Te Acerca was one of the first official brand Facebook profiles in Latin America, with pioneering content strategy that included initiatives, images and video.

The media plan combined branding and performance objectives, and the challenge was to get the lowest cost per registration while introducing a new product. The result was a three-month campaign mixing social channels, traditional media and ad networks that lowered the registration cost from US$27 to US$8. Thanks to this overachieving success, the campaign was replicated on other markets.