BEN & JERRY'S AD CAMPAING 

this was an ad campaign project were a group of one art director and two designers were task to choose a brand and run an ad campaign for the selected brand.

for this project I was the art director. I along with the two designer chose to go with Ben & Jerry's ice cream. As a group we decided to composite the ad instead of illustrated them we selected three brand attribute to build the ads of off. Our three brand attributes were Connecting, Fun, and Relaxing. with the attributes selected we started building the ads. 

this was a challenging project but I also learned a lot. I hope you enjoy the designs and might be convinced to buy a pint of ice cream