Pilsen, the beer of  "Los paisas," the most traditional cultural region in Colombia, needed some refreshment for its new audience; young people that love their traditions but are reinventing them with symbols and codes of their generation. So this brand book 
is an exploration to connect and reimagine their roots to keep up relevant 
as the beer of the paisas.

Creative directors: Jackson Niño / David Rodríguez.

Copywriter: Juan Pablo Landinez, Andres Nuñez, Carlos Lezama.
Art Director: Diego Silva, David Beltran, Tomás Mora. Julian Sánchez.

Motion: Luz Cárdenas.

Ilustration & Typo: Diego Silva.
Producers: Paula Domínguez, Mónica Sanín, Lorena Díaz.
Production: Cherry Pickers​​​​​​​.
Photographer: Jorge Betancour Dominguez.

Project Manager: Stephanny Parra, Daniel Perez.