About Client: Dearhood Foundation is a Non Profit Organization registered under section 8 of the companies Act 2013. We are a bunch of Philanthropist with a goal and a ground plan to achieve it.

Task at hand: We were approached by the Dearhood foundation team with a bare minimum idea of the food card, the biggest task at the hand was to execute the idea and make it a reality.

Our responsibility was to help people understand the concept of the card and adopt It in their day to day life! After several brainstorming sessions we reached to the conclusion of an emotional approach to this campaign.

Watch the video ad here

Results: 11 Million + Impressions across various social media platforms, the video ad was on #8 trending for 4 consecutive days. Several celebrities shared the video including Mrs. Sudha Murthy, Mrs. Kiran Mazumdar Shaw and Abhi & Niyu, A sensational influencer couple famous for their videos.