IDEA
Some races are better than others.
The Italian GP is certainly the most important one for Alfa Romeo Racing Team.
In order to celebrate the big race, we decided to express the tense and rousing atmosphere felt prior to the race among the most important, but often overshadowed, members of Alfa Romeo Racing Team: the mechanics.
HOW IT WORKS
We shot three social videos focused on the exhilarating mood that permeates Monza before the race, with an ironic twist.
The videos were published on Alfa Romeo social profiles worldwide on the week leading up to the start of the Grand Prix.
RUNNER
E-SCOOTER
BICYCLE
Results: More than 2 million views
Credits:
Creative direction: Fabiana Dinoi, Alessandro DeMicheli
Senior Copywriter: Lorenzo Gramatica
Senior Art: Federico Moretti
