En 1845, en Milán, Italia, el visionario boticario Bernardino Branca creo una bebida con propiedades singulares, a la que llamó Fernet. Así se inició la historia de una marca que sería reconocida mundialmente: Fernet Branca. El águila que aferra la botella de Fernet Branca mientras sobrevuela el mundo aparece por primera vez en el interior de los calendarios de Branca en 1895. Esta imagen, que a lo largo de los años se convirtió en el símbolo de la empresa, tiene un importante origen: el autor es Leopoldo Metlicovitz, nacido en Trieste en 1868, uno de los artistas más representativos de su período.
El trago de Fernet ha sido durante mucho tiempo una versión del apretón de manos de un cantinero, pero la moneda llevó el concepto un paso más allá, basándose en el concepto de la moneda de desafío militar estadounidense. Durante la Primera Guerra Mundial, un teniente encargó medallones de bronce para su escuadrón, un piloto usó el suyo colgado alrededor de su cuello cuando fue derribado tras las líneas enemigas. Aunque escapó de sus captores, le habían quitado toda su identificación, excepto la moneda de su escuadrón. Según cuenta la historia, la moneda convenció a los aliados de su nacionalidad, salvándole la vida. Después de eso, el escuadrón decidió que cada miembro debería tener su moneda encima en todo momento.
Branca Coin Conocida mundialmente por ser un objeto de colección entre la comunidad de fanáticos de las marcas de Fratelli Branca, la Branca Coin es un objeto único e intransferible. Franca confío a Brandcrew el diseño de las tres primeras Branca Coin que se entregaron en el país: la Branca Coin Argentina, la Branca Coin Branca&Cola y la Branca Coin de la provincia de Córdoba.
In 1845, in Milan, Italy, the visionary apothecary Bernardino Branca created a drink with unique properties, which he called Fernet. Thus began the history of a brand that would be recognized worldwide: Fernet Branca. The eagle that clutches the Fernet Branca bottle as it flies over the world appears for the first time inside Branca's calendars in 1895. This image, which over the years became the company's symbol, has an important origin: the author is Leopoldo Metlicovitz, born in Trieste in 1868, one of the most representative artists of his period.
A shot of Fernet has long been one version of a bartender’s handshake, but the coin takes the concept one step further, riffing on the concept of the American military challenge coin. During World War I, a particularly wealthy lieutenant ordered bronze medallions for his squadron. One pilot wore his in a pouch around his neck. He was wearing it when he was shot down behind enemy lines. Although he escaped his captors, all of his identification had been taken from him, except for his squadron coin. As the story goes, the coin convinced the allies of his nationality, saving his life. After that, the squadron decided that each member should have their coin on them at all times. To ensure that this rule was followed, they invented a drinking game: a challenger would ask to see the medallion of another squadron member. If that member couldn’t produce a coin, they were on the hook for a drink for the challenger. If they produced their medallion, the challenger had to buy them a drink. The practice continued long after the original squadron was gone.
Branca Coin Known worldwide for being a collector's item among the community of fans of Fratelli Branca brands, the Branca Coin is a unique and non-transferable object. Franca entrusted Brandcrew with the design of the first three Branca Coins that were delivered in the country: the Branca Coin Argentina, the Branca Coin Branca&Cola and the Branca Coin for Córdoba County.
