Ricardo Trindade's profileTelmo Julião's profileRodrigo Julião's profileJoão Pedro Carreiro's profileAlexandra Guimarães's profile+3

Amazon Pet

Multiple Owners
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Amazon Ecommerce Marketplace product design research UI/UX user experience user interface Case Study design
Problem: The Amazon marketplace doesn't have a tailored experience for the purchase of pet supplies.
Our framework: Research, interviews, affinity map, HMW, prototype, usability tests
Contextual Analysis
Amazon Ecommerce Marketplace product design research UI/UX user experience user interface Case Study design
Competitors Analysis
Interviews
Affinity Map
Insights & Discoveries: Realism, Efficiency and Abstraction.
User Profiles: Penny-Pinscher, The Over-Protector, That's Suspicious, Pet Hipster
Customer Journey
How Might We
Problem Statement
Brainstorming
Concept
Opportunity - Pet Passport
Sketches
Visual Identity - Amazon Pet
Mockups - High fidelity wireframes
Amazon Pet - Homepage / Landing page
Amazon Pet - Pet Passport and Profile pages
Amazon Pet - Product Page
Amazon Pet - Prototype overview
Usability Tests
Next Steps
What did we learn?
Thank you!

This project was developed during 3 months in the context of the Postgraduate Course in Digital Experience Design - DXD,
at the Faculty of Fine Arts of the University of Lisbon.

Check the links below to see more of our work!
Alexandra Guimarães  —  João Carreiro —  Ricardo Trindade —  Rodrigo Julião —  Telmo Julião

January 2022

Amazon Pet
Published: