The intention behind creating this podcast series was to release a set of content in a new form for the brand. We felt releasing Youtube and Instagram videos only was getting a little stale so we came up with releasing a series of 21 podcast episodes. The project was produced start to finish in 3weeks. The client outlined 21 episodes recorded each on his phone as inspiration came to him, wherever he was. He recorded in his office, gym, shower, etc. I spent a week coming up with concepts for the podcast cover and spent an additional 2 weeks post producing, mixing the audio for the podcast. 11,483 all time downloads within the 1st year, 100% organic.