Design a logo for Olay's newest line, Fresh Effects while expressing its fresh and exciting personallity.
Females ages 16-25 years old. Festival goers. Girls who follow fashion blogs.
The logo was used on GWP bags given to consumers at Lollapalooza, as well as being used on promotional material in Teen Vogue magazine. The logo ran in the February 2014 issue of Teen Vogue on pages 56, 58, and 60. The GWP bags were given out in Grant Park, Chicago, IL on August 1-3, 2013.
*NOTE: This work should not be used without explicit permission.