Giusy
Visual identity
Giusy Coticelli is an established beautician who for more than 15 years has given life to her passion in here beauty and wellness center near Naples. Main goal for Giusy is to take care of people's aesthetic appearance, but also help them find love for themselves and make them feel good physically and mentally.
The designed logotype takes inspiration from the sinuosity of the female body and tries to reproduce its forms typographically through the use of the Jugendresen typeface.
A logo dedicated to femininity. The love you have for your customers is expressed by the shapes of the typeface. The customers themselves become an integral part of the logo, which metaphorically represents the body of women. A logo created for those who dedicate themselves to the female "body" at 360 °.
