As its third incarnation in a new location, we took on the challenge of creating a retail experience that reflects that of a fashion magazine, examining every aspect of a magazine, from its content structure to its physical attributes. Pages of a magazine inspired layers of a table and text and images in a magazine layout spawned eyewear shelves and ‘framed’ displays. Specially designed display units showcased special collections and presented editorials written by the fashion designers themselves, cumulating in a shopping experience that is both enriching and fulfilling.