Ann's Cafe & Florist
Creative Direction + Illustration + Design: Brandon Moore
Concept: Parisian Arrondissements
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Ann’s is a little shop located in Fort Lauderdale, Florida. If you sit outside against the sidewalk at Ann's, you can hear all first-time visitors to the area say the same thing as they walk by: “oh, its a coffee AND flower shop!”. And recently, Ann's added a bar as the 3rd branch to the business. So, the original name (Ann’s Florist And Coffee Bar) was both a mouthful and not the most accurate descriptor. For this Brand ID concept, the business name was changed to Ann’s Cafe & Florist.
Ann’s has always had a Parisian theme to the branding and interior design, so I wanted to keep that intact as I re-Designed— just do it in a more interesting way. I thought it would be good to represent the 3 parts of the business uniquely. You stroll through Paris and see changing aesthetics, each neighborhood and arrondissement has its own personality. I wanted Ann's to be experienced the same way, walking through and seeing its different sides emerge.
