the project
Slack is a space to think, co-create and simplify teamwork for everyone. I created this video as a non-commercial project for the Slack advertising company to show the benefits of social networking, the possibilities of using it for business and bringing people around the world to work together.
I was looking for ways to emphasize the modern direction of the social network and illustrate the many ways that people can use to create common projects, located in different cities around the world. The task was to attract the attention of the younger generation, energetic and skilled people, to show the modernity and adaptability of the messenger to the new technological world, which was reflected in the visual of the project.
Bright fresh radiants, varied colors and geometric shapes blend into a real working environment.
The main thing was to show a group of people interacting with each other, creating beautiful works in a collaborative environment. It uses vibrant layered gradients that blend with natural surroundings and the comfort of working from home.
The combination of literal and abstract objects, dynamic compositions and animation transitions create abstractions of the real working environment.
The work process began with the search for references, the selection of energetic and bright colors, the creation of blocking from simple primitive shapes to simulate the image of the future video.
