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Client and scope
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Pacama Coffee is a modern lifestyle brand, but at the same time evocative of craft products. It is designed for coffee enthusiasts for whom high quality is very important. Pacama’s Coffee portfolio consists exclusively of Premium and Speciality products.
Pacama’s Coffee identity is based on a combination of a classic style with a modern form, while also retaining its individualistic craft character, far removed from the aesthetics dominant both in the widely understood FMCG sector and in the Speciality and Premium coffee segment.
› Corporate identity
› Logo design
› Brand book
› Packaging design
› Printed materials
› Illustrations
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The complete case study - theupturn.pl/pacama
