Auchan hypermarket chain
Label design for a line of ice cream in the "golden bird" niche.
The development was carried out within the framework of the Auchan "golden bird" brand book, which gave many restrictions. Logo size and location, product presentation, fonts, the main colors were dictated by the brand book. Minimalistic illustrations became the solution to the problem of product presentation.
The development was carried out within the framework of the Auchan "golden bird" brand book, which gave many restrictions. Logo size and location, product presentation, fonts, the main colors were dictated by the brand book. Minimalistic illustrations became the solution to the problem of product presentation.
