Vodafone "Schimba-ti numarul" is Cartela Vodafone's campaign that allowed people to change their number instantly, straight from the Vodafone app.

The creative idea was to dramatise how sometimes, when your life or occupation changes, so should your phone number to avoid unpleasant situations. New me, new number. 

We had Cartela Vodafone representatives, Bro and Antonia, become kind of magical genies that popped out in times of need to get people out of complicated situations. How? By instantly letting them change their number. For free.