IKEA APARTMENTEKA is the unique online library of free interior design for public housing. IKEA understands how people live and how they want to live in a household. IKEA also has the unique expertise in home furnishing solutions and knows every apartment, every room of Russian citizens. So IKEA decided to use their expertise, all the typical building of housing in Russia. And created the base of addresses with the interios design. IKEA designers created different interios per each of the apartment type. For now there are 90 design projects on the platform. And that’s only a start.
Client: IKEA Russia
Agency: Instinct (BBDO Group)
2020
Credits:
Associate Creative Directors: Evgeniy Golovan, Antonina Pirogova
Creative Director: Nikolai Fabrika
Chief Creative Officers: Roman Firainer, Yaroslav Orlov
Chief Executive Officer: Julia Gubina
Art Director: Timur Abdyusheev
Digital Art Director: Maxim Demkin
Digital Designer: Ilya Kuleshov
Client Service Director: Marina Vershinina
Group Account Director: Irina Gornova
Senior Account Manager: Ksenia Mikhailova
Strategic Planning Director: Anna Zakharova
Senior Digital Producers: Anna Chaplygina, Vladimir Lovtsov
Producer: Tatyana Dmitrieva
Head of Production: Olga Shkurenkova, Mikhail Zaborskikh
Editor: Alexandra Smyshlyaeva
External Communications Project Manager: Olga Belyaeva
Content Manager: Olga Chernova
Project Manager: Tatyana Popova
Marketing Manager: Inna Romagnoli
Marketing Communication Manager: Anna Fokina
Interior Designer: Margarita Lefikaite
Country ID Leader: Elena Ryazanova
Commercial Activity Leader: Anastasia Zakharova
Digital Director: Nastya Mityanina
3D Director: Mikhail Pashnin
Case Study:
Screenwriter, Art Director, Motion Designer, Video Editor: Sergey Yumakov
