Campaign launched by Isobar Moscow and Greenpeace Russia in which with the help of fake app EarthApp we "aged" popular places on the Earth to draw people's attention to serious climate issues and global warming.
Nobody cares about ecological issues until he sees touchable effect. To reach the goal we used the hype around the FaceApp – popular app, which ages the user's face. Together with Greenpeace Russia in July 2019 we introduced the EarthApp - in 24 hours we faked the app-launch which "ages" the Earth. We showed the possible future of 6 recognizable places of Russia if we don’t stop the climate change - Moscow, St. Petersburg, Sochi, Baikal, Siberia, the Arctic – and published them on Greenpeace Russia Instagram account.
Client: Greenpeace Russia
Agency: Isobar
2019
Credits:
Isobar Moscow
Creative Director: Andrey Donov
Creative Group Head: Anastasia Zaramenskaya
Art Director: Egor Antuhov
Creative: Diana Volkova
Design Director: Andrey Tron
Greenpeace
Project Coordinator, Climate And Energy: Polina Karkina
Press Office Manager: Anna Kosnikovskaya
Unit Head: Vladimir Chuprov
Digital Project Manager: Alexandra Surina
Social Media Project Manager: Sofya Feoktistova
Case Study:
Script: Diana Volkova, Nastya Ruby, Sergey Yumakov
Art Directors: Nastya Ruby, Sergey Yumakov
Motion Designer, Editor, Sound Producer: Sergey Yumakov
Sound Design: Artem Zinov'ev
