Together with Kaspersky Lab, we have launched a large-scale interactive project on the future of our planet and ever-changing role of technologies in people’s life. When designing earth.2050 we aspired to create a tool able to help us understand what the future will be like and prepare for it.
Client: Kaspersky Lab
Agency: POSSIBLE
2017
PROJECT TEAM
HUNGRY BOYS
CCO: Vlad Sitnikov
Creative Director: Artem Filimonov
Account & Creative Producer: Artur Pechorin
Creative: Marat Arutyunov, Mikhail Sinelshikov
Head of Strategy: Dmitry Voskresensky
Art Director: Sergey Andronov
Design: Kirill Klippenstein
Illustrators: Anton Vodogreev, Dmitry Maksimov
KASPERSKY LAB
Global Brand Communication Manager: Denis Khromov
Head of Consumer Social Media: Vladislav Biryukov
Deputy Head of Social Media: Sergey Malenkovich
Senior Corporate Communications Manager: Natalia Merkushova
CASE STUDY
Art Director, Motion Designer, Video Editor: Sergey Yumakov
Kaspersky Lab launched the project Earth 2050, where the artists and futurologists from around the world posted their vision of the future. In a short time, case tells about the problems of the new world and its new possibilities. Using dramatic music and combining the existing site and themed styled graphics, I managed to make the case that won many awards.
