TVS Motor Company is a global brand based in India and one of the largest 2-wheelers manufacturers in the world with also 3-wheelers largest production line, in Egypt, we had the chance to embrace the introduction of TVS in the Egyptian market, especially its digital existence, and it was quite challenging, especially between many competitors in the same field.
we invaded the market with different campaigns between branding, awareness, and selling, hammering on the strong points of the brand and its edges and one of these campaigns is "النجم الجبار بقى 5 غيار " which launches a new edition of TVS motorcycle that we called it "النجم الهندي الجبار" and this edition differs from previous ones that it's a "5 gears" motorcycle which gives it more horsepower and higher speed limit.
TVS Egypt projects
Some of creative campaigns for TVS Egypt (Motorbikes & Toktok)
This is a TVC for TVS under the campaign "النجم الهندي الجبار بقى 5 غيار" based on global footage, and for an Arabic version, we've crafted a script for this TV copy that reveals the USPs of the new edition in a cool way that reaches directly to the target audience without messing with the brand's tone of voice, and it did hit its target perfectly.
Creative concepts and copywriting : Eissa
creative director : Wadiee Rofaeel
Art director : Ahmed Mamdouh
Senior graphic designer : Andrew Atef
Senior graphic designer : Hesham El Naggar
Agency : New step media +
VO : Abdelrahman El Naggar
Client : TVS Egypt
creative director : Wadiee Rofaeel
Art director : Ahmed Mamdouh
Senior graphic designer : Andrew Atef
Senior graphic designer : Hesham El Naggar
Agency : New step media +
VO : Abdelrahman El Naggar
Client : TVS Egypt
