My team was tasked with coming up with a more interactive and immersive format for Billboard Premium, one of our display ad offerings. We came up with a conversational ad format, one that is able to provide vital campaign-related information to the users in the form of an AI chatbot. The campaign’s main messaging was to encourage users to learn more about Property Guru’s Home Loan option.

To illustrate how the ad will behave, I did up a mock animated from scratch to show how the chatbot conversation will flow.

As the entire user interaction time with the Billboard ad is expected to be kept within 30 seconds, the flow was simplified to 3 portions. The idea of using this flow is also to provide a form of a more digestible structure of information, through the use of progressive disclosure.​​​​​​​