Brief
This project is my proposal for a call for logo by Zooppa,
a platform for the creation of creative content, where it was
requested to create a logo that represents the entire
Veneto hilly area, a region in the north of Italy, rich
in peculiarities from architecture and landscape
to food and wine.
Goal
The aim was the promotion of the territory through
a symbol that could be representative of the richness
and variety of the place.
The request also asked to use the naming ''Colli Veneti''
(Veneto's hills) and the payoff ''Giornata regionale''
meaning regional day, a day that will recur every
year to celebrate and enhance the territory.
As this is a territorial brand project, a classic and highly readable font was chosen to be visible even from a long distance when the logo is applied on promotional signs and stands.
The palette chosen reflects the tones of the natural landscape, wanting to communicate the harmony and beauty of the landscape through the seasons, from the bright green of spring to the golden yellow of autumn.
