The Myler Cluster project is a year-round mountain resort located in the Aparan region of Armenia on the eastern slopes of Mount Aragats. Research and design work to create a high-quality ski resort was launched in 2016. The Canadian company "Ecosign", which is a leader in the design of ski resorts, was selected as a construction partner of the project.
The high standards set from the start also implied branding in accordance with international standards. In the branding of MyLer, we were guided by international best practices for similar resorts. We created a brand identity that allows us to say that the resort also meets international standards in branding.
It was critical to create such branding that even a skier hearing about Aparan and Aragats Mountain for the first time would be filled with confidence, that even at this point, barely visible on the world map, it is possible to have a wonderful time and be sure that Myler is one of the premier ski resorts in the world.
