Acting Identity
Theatre Hours is a newly opened acting school in Turkey. To create a brand identity, TBWA\Istanbul designed a system that can act. The design idea is based on the notion of becoming someone else, to reflect the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials.
The Acting Alphabet: Every character acts like someone else.
Brand collateral also acts like something else.
Character of the font even star in digital videos.
Posters, OOH.
Awards
