IPA Nerds
On the first Thursday of August, beer enthusiasts celebrate IPA Day, a collective toast to one of the most emblematic styles of craft beer: India Pale Ale.
IPA Day is a grassroots movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide for connecting the conversation together.
Patagonia organized "IPA NERDS" to celebrate with the community in all their breweries and join the collective toast on IPA Day.
This project involved creating a character and key visual for the event.
