Day Hooray

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Day Hooray

Be happy, smile and be confident. Every day.

Find a moment just for yourself, relax and let the natural formulas work. Feel your skin grow beautiful and enjoy the facial care. Forget the small imperfections and be happy with yourself every day. Day Hooray gives you a daily dose of pampering, whenever you need it.

We were asked to create a new beauty products brand.
Together with the client we created strategy, naming, identity and a series of packaging.

[ concept ]
Give yourself a moment of joy. Every day.

The little dots appearing on the packages symbolize the week that everyone has to deal with :)
The big, shiny dot on the front represents a moment for you, a moment in any given day where you can relax.

[ brand narrative ]
With the Day Hooray you will take care of the perfect dose of joy every day!

Its use will be for you a small trip to the SPA. The natural composition of ingredients will make your skin breathe with you. Feel how your skin becomes moisturized, elastic and simply beautiful. Relax with Day Hooray and forget about small imperfections. Feel the energy to realize your plans and dreams.

[ credits ]

client: Abriga

brand development team leader: Katarzyna Czyżewska

print: Rafał Wrzesiński

photoshoot: we3studio

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