My Founcation course final project was a self written brief to design packaging for a fruit and veg company which encourages eating 'five a day'.
The idea was to have each letter as a box which could hold a type of fruit or veg. I made the 'E' with a seperation so it could hold two vegetables making the five different types. The letters are linked using velcro allowing different choices to be made by the customer.
The aesthetics of the product were designed to fit in a 'modern' kitchen. It would be packaging that could sit out on a worksurface rather then being hidden away in cupboards. I used simple hand drawn illustrations on photopaper to give a bold finish.
below:
These were ideas of advertising for the company. The idea was to show fruit and veg as good ideas for snacks eg. instead of sweets.
