Y O U S K I N
collagen drink, bar and powder
brief
You Skin proposes to revolutionize the way people consume collagen. In a natural and tasty way, this supplement is part of the daily life of each of the people who consume this product. As it is a value-added brand, the aesthetics desired by the brand can be summarized in three pillars: essentialism, elegance and joviality. These attributes sum up very well the daily posture and behavior of the target audience: people who seek practicality in the face of everyday hustle, without failing to appreciate the small pleasures in everything they do. If you can balance running and self-care, You Skin is for you!
services
Art direction
Visual identity
Packaging design
For the expansion of the brand and the product line, we also brought two proposals that also embrace the more traditional market: collagen powder and bar, with a neutral flavor. These concepts help to win the consumer's eye on the shelf by means of a finishing differential that simulates the holographic effect of the gradient. All of this is presented with a new color palette that represents the products individually.
You Skin: balance for your everyday life.
client: You Skin
location: Brazil
industry: Beverages & Healthy
motion: Aline Cristina
creative designer: Barbara Rodrigues
