"Project REEL" SP3 2022
From January to February 2022, I spent about 8 weeks conceptualising and creating a digital campaign promoting the visual arts scene in Singapore. After coming up with 3 main ideas, I decided to settle on my second idea, which became "Project REEL".
Make sure to check the source file for my Interim Presentation!
Phase 1: PRE-LAUNCH
Below are a series of promotional content promoting the launch of my campaign. The following deliverables are as followed: Promotional showreel, AR filter, Interactive posters, and Instagram posts. Be sure to watch through all the videos!
Phase 2&3: LAUNCH AND POST-LAUNCH
