TOOY Website
TOOY is a lighting company that identifies the most interesting global trends.
They commissioned us to redesign their brand with a monogram in mind.
We asked ourselves how to represent the concept of light and we appealed to the visual language of artists who have asked themselves the same question.
We designed a sign that investigates perceptual phenomena and the relationship between the eye and the mind.
A capital T whose three-dimensionality is not immediately apparent. This sort of perceptive conquest makes it a sign that settles strongly in the memory.
They commissioned us to redesign their brand with a monogram in mind.
We asked ourselves how to represent the concept of light and we appealed to the visual language of artists who have asked themselves the same question.
We designed a sign that investigates perceptual phenomena and the relationship between the eye and the mind.
A capital T whose three-dimensionality is not immediately apparent. This sort of perceptive conquest makes it a sign that settles strongly in the memory.
We also designed the website, in which lamps and their applications play a central role.
