I set off with the aim of creating a campaign to raise awareness amongst children of figures that are a value to our history in some way or another.

With the prospect of reaching out to children being a hard one, the idea of using a series posters and hand outs seemed the best option to grab attention and teach the new generations to come, guiding them away from such role models that we have in soiety today that don't offer as much as those before us.

I focused upon 3 figures, with Dahl, Bronte and Brunel being the first t be presented to my target audience, and with success other visionarie characters would come forth keeping the whole campaign fresh!