THE CHALLENGE
The challenge for this assignment was to take a small town "mom-and-pop" cidery and transform it into a true world-class contender within a wildly competitive beverage landscape.
The challenge for this assignment was to take a small town "mom-and-pop" cidery and transform it into a true world-class contender within a wildly competitive beverage landscape.
THE APPROACH
Due to the large volume of product Spirit Tree sells, we knew that a simple, yet bold design system was needed to differentiate each of the products. Spirit Tree has always been known as an apple cidery. With this in mind, we created a logo and visual language using modern-looking apple tree branches as the main design element. These branches were used as a pattern on everything from the packaging, stationery, shopping bag and even as a design element within the store.
