Three.co.uk is a telecommunications company with over 13 million subscribers providing 4G and 5G wireless connectivity in the United Kingdom.

The 3+ is a loyalty rewards app and website which was delivered while at the same time the entire company went through a rebranding exercise led by WHAM.

The app included the ability to enter cash-draw, rewards, and discounts with the most recognized brands.

A rewards program website was designed as well to encourage users to 1) download the app, available on Android, iOS, and Huaweii; and 2) enter and participate in the loyalty program through a desktop device.

Prize draw competitions was a key component of the loyalty program, allowing Three customers to seamlessly manage coupons, offers, and prize draws within the same interface.

Through atomic design principles, atoms, molecules, organisms, templates and pages were built to maintain consistency and efficiency through development of app and website on all devices.