Hanna Medianyk's profile

Shaleníty parfume. Brand identity


Shaleníty
About brand. 2021


Shaleníty is a niche perfume brand that uses only organic ingredients. The unexpected combinations and unusual aroma accords play the primary role in Shaleníty perfume lines. That is what allows you to find, feel and express your individuality through
the perfume. Shaleníty perfumes make you dive into the memories and feel a unique atmosphere.

Shaleníty perfume lines are not intended for mass production. The product is released from time to time, this makes it possible
to strictly control the quality, select the highest grade feedstock, and develop unique flavors.


Shaleníty
Logo idea. 2021

The unique logo was made. It consists of two parts: graphic and font. I chose the massive and sustainable font. It displays impressive weight and big forms. This outline is quite simple, that is why it triggers tranquillity and confidence.
What about the graphic part of the logo, the circle visualizes the everyday personality. The circle is supplemented by smooth lines. They symbolize the flavor, emotions, and feelings which envelop this personality and make it unique. At the same time, the shape
of the circle stays unchanged. It means that Shaleníty perfumes only complement the image, highlight its features, but do not change it at all.


THANK YOU FOR WATCHING!
Graphic designer: Hanna Medianyk


INSTAGRAM: MEDIANYK.DESIGN
Shaleníty parfume. Brand identity
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Shaleníty parfume. Brand identity

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