10 million smiles milestone process:
To celebrate Invisalign’s 10 million smiles milestone, the creative team was tasked to create a badge that would be used on Invisalign’s social media platforms, email campaigns, and on a handful of websites including invisalign.com. Invisalign transforms smiles and changes lives around the entire world. This was a celebration of all 10 million lives and a thank you to our doctors for helping us reach this major milestone.
Below you can see the first round of badges I created, including a range of typography treatments, all using our corporate typeface and primary color palette, blue, charcoal and white.
Round 2, the preferred badges, with a few requested tweaks.
Round 3, color exploration
Round 4, the finalized badge
A few of the final launch assets on invisalign.com and instagram
