OPPORTUNITY
Rename, rebrand and redesign an existing product’s packaging that lacks both aesthetic appeal and functionality.
SOLUTION
Tailgating football fans hate reaching into a noisy, greasy bag of corn chips only to be stuck with oily hands and a bag whose contents are now completely dependent upon a chip clip to stay fresh. This is why Partidos has introduced a recyclable box that isn’t noisy and offers consumers not one, not two, but three different ways to access the product, while still being able to close the box to maintain freshness. The box opens from the top like normal while the pop-out spout on the side allows figure-conscious individuals and child-monitoring moms to keep product-distribution to a minimum. The tailgate in back offers hungry party-goers access to the product in larger quantities.
