Antheia Jewellery
Brand Identity
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Antheia, Goddess of Blossom & Human Love.
Blossoms, the first sign of spring, represents positive change and hope.
Like flowers blooming, Antheia jewelleries express women's beauty,
unfurling her potential, giving confidence to whoever who wears it.
/ Confidence, Happiness
Brand Promise / Genuine, Reliable, Affordable
Tone & Personality /
Uplifting and Confident,
Casual but Sophisticated,
Effortlessly beautiful
It's important that we explore design possibilities with different mediums i.e. sketches, visuals, words, images, etc. Creating moodboards and pulling the pieces together is the fun part as we constantly imagine the final outcome that would best express the brand.
We narrowed our options and finalized with one single essence:
Jewellery cuts – Angles, Precision, Care & Details.
Final logotype
Setting the design language for Antheia:
Colours, Typography, Materials & Graphics.
Colours, Typography, Materials & Graphics.
Contact Card / Black Hot Stamping + Silkscreen on Tracing Paper / as brand tag
Packaging Set / Certificate Card
Magazine Ad
Built-in Display / Interchangeable backdrop sticker
/ sample overlay image: storm? by taylor mazer
Thank You
