97 Moongold 月光宝盒
Packaging Design
In Chinese culture, the practice of confinement is a tough and tired process that worried by young ladies, but it is vital and necessary to help a new mother get through her toughest 30 days. 97 Moongold is a new concept confinement herbal soup package that designed specially for the new mothers, with quicker and easier preparation, to help in physical and beauty recovery.
Inspired by the changes of moon phase cycle from the new moon to the full moon, it tells the process of restoring the beauty and health of lady in the 30 days. With the aesthetic Chinese-style illustrations, the packaging is designed in more modernised and youthful direction that would appeal to younger audience. The mechanism with handle is an ideal gift for new mothers, feel the love from friend in the process of unboxing.
产后30天的养身一直被视为影响女性下半生健康与否的关键。传统坐月养身的方法繁杂且辛苦，让年轻的妈妈避之唯恐不及，但为了身体健康着想似乎也不得不遵循古法。而97 moongold《月光宝盒》是为了新一代产后女性所推出的中药调理汤包配套，产品提倡更方便，及更有趣的方式进行产后的身心调养。
包装设计以月相循环的概念为发想，从新月至满月代表与moongold 的30天里，逐渐恢复女性美丽圆满的姿态。设计搭配微古风的插画，与以往传统中药面貌更年轻化的方式进行设计的方向，适合闺蜜间慰问送礼，让收到手里的妈妈感受到关爱与亲切感。
Client | PY Beautyland
Packaging & Illustration Design | Epikinono Studio
Packaging & Illustration Design | Epikinono Studio
Photography | Cheah Pheng
The 30 days herbal soup is designed in handy pouches and categories with three different colours and stages of moon phase cycle, making it easier for mothers to differentiate and recognise the phases during the confinement practice.
Moongold 30天的汤包以三种色调去划分3个养身的阶段，有新月之满月的插画巧思去说明相关的天数，让坐月中的妈妈有一些有趣的小确幸陪伴完成做月的过程。
