MEMBS | rebranding

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MEMBS contacted me about 2 years ago, I was asked to help them create a new visual identity for the parent company
and all its subsidiaries

Middle East Molecular Biology Society - MEMBS is a scientific society dedicated to supporting Molecular Biology knowledge and applications in the Middle East and the Arab World.
The principal aim of MEMBS is to combine all international Molecular Biology-related sources to help upgrade innovative molecular research and applications in the Middle East.

challenges:

One of the big challenges I faced was to create a visual identity that is more modern and formal, but also

fun and liveliness.

Introducing MEMBS as a leading company in the Middle East.

Creating a link between all MEMBS branches, while maintaining independence and distinction from each other.

Solutions:

I worked alongside the MEMBS team to extract ideas from the core of molecular biology,

and we came to the idea of the genome consisting of genes, which is a good expression of
the relationship between MEMBS and its branches,

The reason we chose the genome:
- Comprehensiveness, since it contains all the secrets.
- Its impact on human life.
- The impressive consistency of its colors.