I worked across several spots for Proud & Punch's all natural pops with the good people at Mighty Nice.
Mighty Nice were delighted to basked with bringing to life beautiful original art from Phillip Small in this campaign for Peters Proud & Punch all natural pops.
We worked endlessly to recreate the watercolour effects on the animals textures and surfaces, while seeking a balance with the ‘real-world’ pop that remained centre screen.
Existing pack art was projected onto 3D planes to allow the leaves to bend and rustle in the gentle wind.
After the voice actors brought the sweet, pun-filled scripts by Leo Burnett alive with character and expression, we knew these were going to be a fantastic set of spots.
CREDITS
Director: Darren Price
Animation Director: Duncan McLaren
Head of Production: Tina Braham
Senior Producer: Tina Braham
Producer: Diana Angelius
Head of Studio: Jeremy Howdin
Storyboards: Adrienne Gwen Bolina & Bonnie Forsyth
Model/Surface: Serge Astahov, Tessa Eden & Andrew Kimberley
Rigging: Tessa Eden
Animation: Duncan MacLaren, Ben Hubbard & Ben Wright
Lighting: Serve Astahov & Bailey Smith
Composite: Supriyah Bhonsle, Mathieu Carlot & Chris Angelius
