1UP BRAND IDENTITY DESIGN
Small and medium enterprises (SMEs) are extremely sensitive to the pressures of time and money.
Because of their size, they are constantly in the situation where they need to make trade offs in the choices they make. Often by choosing to do one thing, they are giving up the opportunity to do something else. This means the business is restricted in its ability to reach, or it just takes significantly longer to reach its full potential.
1 Up is a marketing consultancy designed to help small and medium businesses achieve more with their marketing, therefore enabling SMEs to reach their goals faster. Formed in 2020, 1 Up provides advice and guidance to small and medium business to develop marketing and brand strategies, then put agreed activities into place. In terms of deliverable creative assets, 1 Up work with a network of trusted industry professionals to ensure high standards are maintained, and the interests of the client/ partner are respected.
There is no existing creative assets to leverage, simply the 1 Up name.
Why 1 Up? What’s in the name?
1UP means an extra life. The origins of the expression come from an online gaming context. The term 1 Up came to prominence with the Super Mario games. It is relevant in the context of what we are trying to achieve, as our services give businesses ‘an extra life’ to achieve more.
The brand's identity is presented in the form of a video game button to add interest to the information hierarchy in the layout. The flexible expression is suitable for the necessary campaigns of the company along with a variety of graphic elements.
