这是一款来自中国的白酒，在外包装上的银色横条部分，是中国汉字“一”，它象征着“一等品”这样的一种概念。通过简约的版面设计加强人们对“一”的记忆，从而传递出这款酒的高品质感。酒瓶采用蓝色水晶玻璃打造，创造性的将品牌名字从背面向内凹陷，一方面增加了产品的观赏性，另外内凹的结构也更加方便抓握。瓶头部分采用一张可随意拿取的纸张包裹，纸张上的内容是这款酒水酿造者的信息，去掉纸张之后，可以看到一个非规则的玻璃造型作为瓶盖，它与瓶身形成了视觉对比，看上去如同一块凝结的晶莹酒体，让人记忆深刻。
This is a sort of white spirits from China. The silver stroke (一) on the packing box is the Chinese character “one”, symbolizing the concept of a first-class product. The simple layout design on the box further reinforces consumers’ impression on “one” and delivers a sense of high quality of the liquor. The bottle is made from blue crystal glass. On the back of it, we creatively carve a depression in the shape of 汾 (the brand name) to improve the ornamental value of the product. On the other hand, the inward structure is easier for liquor lovers to grasp the bottle. The bottleneck is wrapped by a piece of disposable paper that contains information about the liquor enterprise. After removing the paper, an irregular glassy bottle cap shows up. It looks like a block of condensed crystalline liquor, which forms a visual comparison to the bottle body and gives consumers a deep impression.
