Buena Cepa | Christmas
Buena Cepa is an Argentinian company that designs and commercialize products to drink mate infusions. The main articles are Despol -an innovative yerbera (yerba mate container) that, through the act of shaking, allows the powder to be separated from the yerba mate; Dulci, a sugar dispenser; and Meta, a mate gourd that optimizes yerba yield, maintains intensity and flavor. The brand's tone of voice is relaxed and funny, oriented to a millennial audience.
Goal
The goal was to communicate the raffle of a set (one Despol, Dulci and Meta kit) for Christmas. The campaign was published on Instagram's posts and stories. For the art direction we developed illustrations for post, stories and google ads; patterns wallpaper for polls, and animations for posts. Considering the Instagram grid, each post was a small animation, and for the feed you could see a whole Christmas tree.
Client: Buena Cepa
Agency: Estudio Amén
Creative Direction: Fer Diez de los Ríos & Pamela Palevich
Agency: Estudio Amén
Creative Direction: Fer Diez de los Ríos & Pamela Palevich
Art Direction, design and animation: Canela Pontelli
Year: 2021
